------------------------------
Loopers-Delight-d Digest				Volume 97 : Issue 157

Today's Topics:
  Oberheim Echoplex Digital Pro -- Mar  [ David Kirkdorffer <DKirkdorffer@exa ]

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------------------------------
Date: Thu, 18 Sep 1997 09:50:40 -0400
From: David Kirkdorffer <DKirkdorffer@exapps.com>
To: "'Loopers-Delight@annihilist.com'" <Loopers-Delight@annihilist.com>
Subject: Oberheim Echoplex Digital Pro -- Market Demand & Availability Stu
	dy
Message-ID: <30C4F9E5EBE1D0118B760000C0DD100F048708@MAIL>
Content-Type: text/plain

Oberheim Echoplex 
Digital Pro

Market Demand & Availability Study




September 18, 1997









Echoplex Digital Pro Market Demand Study



A. Introduction & Situation
Looping can be described as a process in which a musician plays a
musical phrase which a "Looping Device" then repeats continuously.  In
many ways Looping is similar to Sampling, however it differs from
Sampling in that Looping is more "real-time" oriented.  Looping also
implies a real-time ability to add other phrases with a "sound on sound"
capability.  In this way, complex, multi-layered musical pieces can be
produced by an individual.  Artists very actively using Looping
techniques in their music include: 

*	The Orb
*	Neal Schon from Journey.
*	Robert Fripp 
*	David Torn
*	Phil Keaggy
*	Chet Atkins
*	Bill Frisell
*	dj spooky


Increasingly popular styles of music such as ambient, electronica, and
dance, which use repeated musical phrases and make much use of
technology, are helping to increase the popularity of Looping technology
and Looping tools.

The Echoplex Digital Pro looping delay rack mount effect unit is one of
very few such units currently available.  It is notable for the possible
length of its loops (up to 3 minutes, 18 seconds) and depth of looping
features offered to musicians at a price of about a US$700 +/- 10% price
range.  Others looping products actively being produced and also on the
market include more high-end and expensive units by Eventide,
TCElectronics, and the cheaper Phrase Sampler by Boomerang.  While a new
product from Korg is expected in October 1997, other looping-specific
products such as the Lexicon JamMan and various Digitech units have been
discontinued. 

However, while the Echoplex Digital Pro is highly regarded, it is
impossible to find in retail outlets. 


B. Study Goal
The goal of this quick and dirty study was not well thought through
initially - but generally aimed to understand the demand for the
Echoplex Digital Pro (EDP) rack mount looping delay effect unit.   The
perception under investigation is the Echoplex Digital Pro is a very
desirable but impossible to purchase Looping rack-mount effect unit.
This study tries to examine this perception and identify what makes the
Echoplex so sought after.





C. Questionnaire Design
A questionnaire was very quickly conceived (less than five minutes) on
the morning of Thursday 10th September.  The study instrument consisted
of 12 questions - eight Yes/No and four open-ended measures.  A copy of
the questionnaire can be seen in Appendix V.


D. Sample and Methodology 
On Thursday 10th of September, 1997 the questionnaire was issued on the
Internet to the readers of Loopers-Delight.  Loopers-Delight is an
on-line e-mail listserve read by individuals with an interest in
discussing aspects of music and technology based around loops and
looping  

The questionnaire was self-administered by respondents who were given
until Friday at 4:00pm EST to send in their responses.   Two
questionnaires arrived shortly enough after the deadline that they could
be included.  A total of 48 completed questionnaires were collected.


E. Data Collection and Data Entry
Respondents were asked to e-mail their completed questionnaires to a
central e-mail address.  Data was codified and results were tabulated on
paper and entered into an Excel Spreadsheet.  Open-ended responses were
typed into a Word document.


F. Caveats and Warnings
The overall sample of 48 cases is quite small.  Howver, this study can
be used to indicate the direction of key trends. 

The one key piece of information would quantify the overall size of the
market interested in looping devices.  With that number in hand the
following results could be used to make some fairly general market
estimations.
G. Summary of Key Findings

The following section summarizes the most notable findings from the
study.

Information from this sample indicates the Oberheim Echoplex Digital Pro
is indeed very hard to find.  Nevertheless respondents consider it to be
the preeminent Looping device currently on the market.  People indicate
the EDP's chief attributes is the available length of looping time and
the features available to control aspects of the loop.


1. Market Penetration of Various Looping Devices

The Looping effect device market is not very crowded with competing
vendors.  

*	Three companies - Lexicon, Oberheim and Digitech - dominate the
looping market together accounting for almost 80% of all looping devices
sold. 

*	The Lexicon company dominates the Looping device market with
52.8% of all units sold.  

*	Despite the fact it is no longer available, the JamMan unit has
most successfully penetrated this market, accounting for 30.3% of all
looping devices units sold - over twice the success of the EDP.

*	Sales of the EDP account for 14.6% looping units owned.


2. EDP Visibility & Availability

Information from this sample indicates the Oberheim Echoplex Digital Pro
is indeed very hard to find.

*	Only 54.2% of the Loopers-Delight sample have ever actually seen
an EDP.

*	And fifty-percent of people who have ever seen an EDP, actually
own an EDP.

*	Almost everyone (92%) interested in Looping who has not tried an
EDP, wants to try an EDP.  

*	Exactly 75% of all respondents indicate they have searched for
an EDP.

*	Almost two-thirds (61%) of people who have looked for an EDP
indicate they would buy one at $700 retail.  This indicates there are
willing customers for an EDP if one could be located.

*	Availability of the EDP has been significantly better in the
product's "home area" indicating some kind of distribution problem.    

*	Almost 40% of EDP owners live within 80-90 miles of Oakland.
And 54% of all the EDP owners also live between Los Angeles and
Berkeley, California. 

*	Some respondents added some information about their searches for
an EDP.  One individual claims he's been looking for two years, another
says he's called over 35 dealers with no luck and a two others says they
have units on order since January 1997 (nine months) and early June 1997
(four months).


3. EDP Customer Conversion

However, indications are that once a person tries an EDP, they are very
likely to buy an EDP.

*	Seventy-six percent (76.4%) of those who have tried an EDP
indicate they also own an EDP.  This can be interpreted to testify that
three-quarters of those who try an EDP go on to buy an EDP.


4. EDP Sales Opportunities & Purchase Interest

Two questions gauge respondent interest in buying an EDP.  The first of
the two does not specify a price or location, the second does.

*	When asked, 75% of the total sample answer 'Yes" to the question
"Do you want to buy an EDP?" 

*	Looking at existing EDP owners separately, 69.2% indicate they
want to buy another EDP.  This points out a possible market for
additional sales of EDP's to existing EDP owners, if they were
contacted.

*	It is also interesting to note 73.9% of JamMan owners testify
they want to buy an EDP.

*	When asked the question "If one were available to you locally,
would you buy an EDP? (assume a retail price w/foot pedal approximately
= $700 +/- 10%)," 58.1% of respondents indicate they would.  This is a
lower percentage than when price is not specified, demonstrating some
level of price sensitivity among respondents.

*	Looking at existing EDP owners separately, 46.2% indicate they
want to buy another EDP locally tomorrow if priced at $700 +/- 10%.
Again, this confirms a sizable market for additional sales of EDP's to
existing EDP owners, if they were available. This may mean that
contacting 1000 existing EDP owners (from user supplied warranty card
information) via direct mail with an offer to buy another EDP could
instantly yield orders for sales of 462 EDP additional units.

*	In fact There is a substantial opportunity to sell the EDP to
existing owners of any looping device.  That is to say ownership of
other Looping devices does not seem to preclude a respondent's desire to
also own an EDP.  Of the JamMan owners, 39.1% would buy EDP at $700,
while 57.1%of the Vortex owners would buy EDP at $700.    Similarly 50%
of the Digitech looping device owners would buy EDP at $700.


5. EDP Strengths

*	The two most cited reasons for wanting to buy an EDP are, "Depth
of Looping Controls / Features" (28.6%) and "Extended / Longer loop
time" (25.7%).

*	However, on the whole, the number one reason for wanting to buy
an EDP is it's perceived as the "Best Overall Looper" cited by 34.2% --
which comes from combining the answers "Better than JamMan" (17.1%) and
"I Hear It's The Best Looper Right Now" (17.1%).


H. Detailed Findings

The following section focuses on the results of each question
individually.  Because of it's importance, where material the results of
each question is associated with the results of Q7 "If one were
available to you locally, would you buy an EDP (assume a retail price
w/footpedal approximately = $700 +/- 10%).  


Q1. Have you ever seen an Echoplex DP?

Only 54.2% of the Loopers-Delight sample have ever actually seen an EDP.
Though a few more indicate they have seen the product in a picture on a
web-site (as the question did not explicitly exclude "in pictures only"
it may be even fewer respondents actually have seen an EDP in real
life).  

Given the chosen research sample's predilection toward seeking out
looping tools and technology, the fact almost half of the respondents
have never seen an EDP is testimony to the scarcity of the EDP's at
retail stores. 

It is interesting to note 13 of the 26 respondents - 50% -- who indicate
they have seen an EDP also own an EDP.  
	
Q1. Have you ever seen an Echoplex DP?

    	Number	Percent	
Yes	26	54.2	
No	22	45.8	
Total	48	100.0	



Q2. Have you ever tried an Echoplex DP?	

Two-thirds of respondents have not tried an EDP.  In fact, subtracting
the 13 respondents who indicate owning an EDP, only 4 of 33 or 12% -- or
about one in ten people interested in looping tools - have actually
tried an EDP.

Another interesting fact revealed is 76.4% of people who tried an EDP,
have bought an EDP. (13 people bought an EDP of the 17 people who tried
the product).

Q2. Have you ever tried an Echoplex DP?

    	Number	Percent	
Yes	17	37.0	
No	29	63.0	
Total	46	100.0	




2a. Would you like to try an Echoplex DP?	 

Of the respondents who have not tried an EDP, 86.2% indicate they would
to try an EDP.  

Looking at the four individuals who do not want to try an EDP, two
indicate owning a JamMan looping device and one owns a Vortex unit, with
a short looping capability (both products are by Lexicon).  However, two
of these four who do not want to try an EDP (those without the JamMan)
indicate in Q7 they would BUY an EDP tomorrow were one available locally
at US$700 retail.

So, subtracting these two paradoxical cases from the sample, 92.6% of
respondents (25 of 27) who have not tried an EDP, would like to try an
EDP.

2a. Would you like to try an Echoplex DP?

    	Number	Percent	
Yes	25	86.2	
No	4	13.8	
Total	29	100.0	



Q3. Have you tried to find/looked for an EDP?

Exactly 75% of all respondents indicate they have searched for an EDP.
Of the 12 who have not looked or tried to find an EDP, nine indicate
owning a JamMan, and one owns an EDP.

Of the 36 people who have looked for an EDP, 22 indicate in Q7. they
would BUY an EDP tomorrow were one available locally at US$700 retail
(Q7).  That is to say, almost two-thirds (61%) of people who have looked
for an EDP would buy one at $700 retail.


Q3. Have you tried to find/looked for an EDP?

    	Number	Percent	
Yes	36	75.0	
No	12	25.0	
Total	48	100.0	



Q4. Do you currently own an EDP?		

Less than one-third (27.1%) of the sample owns an EDP.  Of the 13 people
who do, 77.0% (10) cite owning another device with some kind of looping
capability.

Notably, six of these existing EDP owners (46.2%) also indicate they
would buy another EDP at $700.

Of the 35 respondents who do not own an EDP, 19 (54.3%) indicate in Q7
they would buy an EDP at $700 retail.  

Q4. Do you currently own an EDP?

    	Number	Percent	
Yes	13	27.1	
No	35	72.9	
Total	48	100.0	


Owners of EDP's were also asked how many they currently own - which in
every the case of every respondent was just one.
	


Q.5 Do you currently own other looping  tools?

Eighty-five percent of respondents indicate they own some kind of
looping tool.  Of the seven people who do not currently own looping
tools, six (85.7%) indicate in Q7 they would buy an EDP at $700 retail.


5. Do you currently own other looping tools?

    	Number	Percent	
Yes	40	85.1	
No	7	14.9	
Tota1	47	100.0	



Q5a. Please list the other Loopers you own? 	 

An open-ended question asked respondents to list the looping devices
they currently own.  The table below summarizes results.  A more
detailed tally is presented in Appendix I.

As can be seen, the Lexicon company dominates the Looping device market
with 52.8% of all units sold.  Looking at the detailed results presented
in Appendix I, it can be seen the JamMan unit has most successfully
penetrated this market, accounting for 30.3% of all units sold - twice
the success of the EDP.

Taken together, the Lexicon JamMan, Lexicon Vortex and Oberheim EDP
account for 60.6% of looping devices sold.

Q5a. Please list the other Loopers you own?

    	Number	Percent	
Oberheim Echoplex DP	13	14.6	
All Lexicon Total	47	52.8	
All Digitech Total	11	12.4	
All Eventide Total	5	5.6	
All Boss Total	2	2.2	
All Other Total	11	12.4	
Grand Total	89	100.0	



Ownership of other Looping devices does not seem to preclude a
respondent's desire to also own an EDP. 

Of the 23 JamMan owners, 9 (39.1%) would buy EDP at $700, while 8
(57.1%) of the 14 Vortex owners would buy EDP at $700.    Similarly 50%
of the Digitech looping device owners would buy EDP at $700.

Looking at the 21 people who own more than one looping device (other
than an EDP), 10 (47.6%) would buy EDP at $700.  And examining the 10
people who own more than two looping devices (other than an EDP), 7
(70.0%) would buy EDP at $700.



EDP Demand Among Owners of Looping Devices

 	Number of people who own this device	Number of people with
this device who would buy an EDP at $700 	Percent of people with
this device who would buy an EDP at $700 	
Own a Jamman 	23	9	39.1 	
Own a Vortex	14	8	57.1	
Own Any Digitech Device	10	5	50.0	
Own more than one device	21	10	47.6	
Own more than two devices	10	7	70.0	




Q6. Do you want to buy an EDP?

Two questions gauged respondent interest in buying an EDP.  This is the
first of the two and does not specify a price or location.

When asked the Question 6. "Do you want to buy an EDP?" 75% of
respondents indicate they do.  Looking at existing EDP owners only,
69.2% indicate they want to buy another EDP.  This points out a possible
market for additional sales of EDP's to existing EDP owners, if they
were contacted

However, of the total 36 who indicate wanting to buy an EDP, a smaller
number of 25 (69.4%) indicate they would buy an EDP tomorrow if it were
available locally at US$700 +/- 10%.  Respondents were not asked to
explain why they would not buy an EDP, but it is reasonable to assume
some amount of price sensitivity when the $700 price is mentioned.

Again, looking at these 36 more closely, 17 (47.2%) already own a JamMan
and 11 (30.5%) already own a Vortex.

Another way of saying this is, of the total 23 JamMan owners, 17 (73.9%)
want to buy an EDP.  And 11 (78.6%) of the 14 Vortex owners want to buy
an EDP.
 
Of the nine who are not interested in buying an EDP, 3 (33.3%) already
own an EDP; four (44.4%) indicate owning a JamMan

Q6. Do you want to buy an EDP?

    	Number	Percent	
Yes	36	75.0%	
No	9	25.0%	
Total	48	100.0	




Q7. If one were available to you locally, would you buy an EDP? (assume
a retail price w/foot pedal     approximately = $700 +/- 10%)

When asked the question "If one were available to you locally, would you
buy an EDP? (assume a retail price w/foot pedal approximately = $700 +/-
10%)," 58.1% of respondents indicate they would.  This is a lower
percentage than when price is not specified, presumably demonstrating
some level of price sensitivity among respondents.

Looking at existing EDP owners only, 46.2% indicate they want to buy
another EDP locally tomorrow at about $700 Again, this confirms a
sizable market for additional sales of EDP's to existing EDP owners, if
they were available.

Of the 18 who say they would not buy an EDP at $700, 5 (27.7%) already
own an EPD, and 12 (66.%) own a JamMan.

Q7.  If one were available to you locally, would you buy an EDP?
(assume a retail price w/foot pedal approximately = $700 +/- 10%)

    	Number	Percent	
Yes	25	58.1	
No	18	41.9	
Total	43	100.0	


Q8. Why do you want to buy an EDP?			

An open-ended question - Question 9 "Why do you want to an Echoplex?"
was asked.  Of the 36 people who said they want to buy an EDP, 35 people
answered this question.  Their responses are categorized and reproduced
below.  

There appeared some definite patterns in the reasons people cited as why
they want to buy an EDP.  These have been grouped and aggregated.  The
two most cited reasons are, "Depth of Looping Controls / Features"
(28.6%) and "Extended / Longer loop time" (25.7%).

Two other smaller categories are quite similar, and combined into one
group represent the single most prevalent reason why people want to buy
an EDP.  Combining the answers "Better than JamMan" (17.1%) and "I Hear
It's The Best Looper Right Now" (17.1%) could make a new category -
"Best Overall Looper" - accounting for 34.2% of cited reasons for buying
an EDP.

See Appendix II for a listing of verbatim responses.

Q9. Why do you want to buy an EDP?

Code & Grouping   	Number	Percent*	
1. Extended / Longer Loop Time	9	25.7	
2. Depth of Looping Controls / Features	10	28.6	
3. Sampling Rate / Frequency Response	4	11.4	
4. I Hear It's The Best Looper Right Now	6	17.1	
5. Better than JamMan	6	17.1	
6. I Want to /Love to Loop	8	22.9	
7. Want Stereo / Polyrhythmic	5	14.3	
8. Other	3	8.6	

	Total Valid Responses: 	35
	* (multiple responses allowed per respondent - therefore total
percent can be more than 100%)



Q9. What City and State are you in? 

Respondents were asked to name the city, state and country in which they
live.  Of the 48 people who responded to the survey, 41 live in the USA.
It is interesting to note that 13 individuals (27.1%) live in
California, and 10 live within 80-90 miles of Oakland, Oberheim's
hometown.  The fact so many people interested in looping devices live in
the Oakland area and subscribe to Loopers-Delight is quite noteworthy.  

Looking at where EDP owners live 38.5% (5 of 13) live within 80-90 miles
of Oakland.  And as 53.8% (7 of 13) of all the EDP owners also live
between Los Angeles and Berkeley, California, it is reasonable to
believe availability of the EDP has been better in the product's "home
area" underlining a distribution problem.    

A detailed listing of where respondents live is presented in Appendix
III.
Appendix I

Q5a. Please list the other Loopers you own? 
Note: 43 people of the Total Sample of 48 have some kind of looping tool

An open-ended question asked respondents to list the looping devices
they currently own.  The table below summarizes results.

As can be seen, the Lexicon company dominates the Looping device market
with 52.8% of all units sold.  Looking at the detailed results presented
in Appendix I, it can be seen the JamMan unit has most successfully
penetrated this market, accounting for 30.3% of all units sold - twice
the success of the EDP.  

Taken together, the Lexicon JamMan, Lexicon Vortex and Oberheim EDP
account for 60.6% of looping devices sold.

						Devices	 	Owners
(Tot Owners=43)
						N	%
N	%
	Oberheim	Echoplex DP		13	14.6
13	30.2%

	Lexicon		JamMan			27	30.3
23	53.5
			Vortex			14	15.7
13	30.2
			PCM-42			3	3.4
3	6.9
			LXP-15II		2	2.2
2	4.7
			LXP-5			1	1.1
1	2.3
			Lexicon Total 		47	52.8
-	-		

	Digitech		RDS8000		3	3.4
3	6.9
			Time Machine		2	2.2
2	4.7
		GSP2101		2	2.2		2	4.7

				RP-6			1	1.1
1	2.3
			TSR24S			1	1.1
1	2.3
			RDS 7.6			1	1.1
1	2.3
			3.6 Delay		1	1.1
1	2.3
			Digitech Total		11	12.4
-	-

	Eventide		H3500			2	2.2
2	4.7
			H3000			1	1.1
1	2.3
				GTR4000		1	1.1
1	2.3
			DSX			1	1.1
1	2.3
			Eventide Total	 	5	5.6
-	-

	Boss		Delay/Reverb		1	1.1
1	2.3
			GT5			1	1.1
1	2.3
			Boss Total		2	2.2
-	-

Other
				Zoom 506			1
1.1		1	2.3
		Korg SDD2000			1	1.1
1	2.3
		DeltaLabs CompuEffectron	1	1.1
1	2.3
		Yamaha SPX1000		1	1.1		1
2.3
		Roland DEP-5			1	1.1
1	2.3
		Alesis Quadraverb		1	1.1
1	2.3
		Paradis Loop Delay		1	1.1
1	2.3
		Lisa Software			1	1.1
1	2.3
		Tape Decks			1	1.1
1	2.3
 				Other Total	9	1.1
-	-
		
	Grand Total 	Looping Devices		89	100.0
			Owners
43	100.0

Appendix II
Q.9 Why do you want to buy an EDP?
Response Categories 

An open-ended question - Question 9 "Why do you want to an Echoplex?"
was asked.  Of the 36 people who said they want to buy an EDP, 35
answered this question.  Their responses are reproduced below.  

Looking for patterns in reasons state for wanting to buy an EDP shows
the two most cited reasons are  "Depth of Looping Controls / Features"
(28.6%) and "Extended / Longer loop time" (25.7%).

However, as a whole, the number one reason for wanting to buy an EDP is
it's perceived as the "Best Overall Looper" (34.2% -- combining the
answers "Better than JamMan" (17.1%) and "I Hear It's The Best Looper
Right Now" (17.1%)).

		Total Valid Responses: 	35
								N
%*_  
	1. Extended / Longer Loop Time			9	25.7
	2. Depth of Looping Controls / Features		10	28.6
	3. Sampling Rate / Frequency Response		4	11.4
	4. I Hear It's The best Looper Right Now		6
17.1
		5. Better than JamMan				6
17.1
	6. I Want to / Love to Loop				8
22.9		
	7. Want Stereo/Polyrhythmic				5
14.3
		8. Other
3	8.6

* (multiple responses allowed per respondent - therefore total percent
can be more than 100%)



Q.9 Why do you want to buy an EDP?
Verbatim Responses


-	I love to loop, and the Echoplex offers more capabilities than
other looping tools (e.g., JamMan). (6, 5)

-	I am interested in expanding my looping options. (8)

-	Fascinated with the possibilities, and this is the best tool for
the job. (6, 4)

-	Extended delay time. (1)

-	Expandability...longer loops. (1)

-	When used with my first Echoplex and a drum machine, I'll be
able to set up polyrhythmic loops which remain sync'ed to an external
sources. (6, 7)

-	It's a great looping and compositional tool. (6)

-	I have one already, and since it is a wonderful, indispensable
tool (instrument really), I would like another for stereo loops or for
looping loops. (7)

-	Eventually, I want 2 (or more) units. (7)

-	To be able to create innovative looping music. (6)

-	More flexibility and functions (like 'undo') than JamMan, which
I am currently using and enjoy.  The two together will give me more
options and multiple simultaneous looping capabilities. (2, 5, 7)

-	Because I have a secret plan to... (8)

-	Longer times, better sampling rate. (1, 3)

-	I had the chance to borrow a friend's for a month, and it's an
amazing machine.  I've been looking ever since. (6)

-	Great reviews... saw Pierre Benusan live using one...wow.  Have
been looking for 2 years. (6)

-	To go STEREO. (7)

-	It's currently the hottest of the boxes.  I'm hoping Bob Sellon
releases some SW for the JamMan soon though. (4)

-	What I do with the JamMan has changed the way I think about
performance, music production (studio) and MUSIC IN GENERAL.  To own a
unit that has a bit more depth feature-wise, and slightly better sound
quality (I'm mostly a studio buff), would be yet another step in a very
natural direction for me in my craft. (2, 3, 5)

-	Extended sample time. (1)

-	Have. (8)

-	JamMan (etc) lack adequate real time control. (2, 5)

-	More loops, longer loops. (1)

-	Superior (from what I'm able to gather) to other long looping
type tools available. (4)

-	More looping time, greater flexibility (1, 2)

-	Longer loop time, more features. (1, 2)

-	Best looping tool for my needs under 1k. (4)

-	I want to loop the sound from my guitar. (6)

-	It seems like it would be a superior looper to the Jammer! (5)

-	Well I want to try one first, but it's to have more control over
delay time, feedback amount, overdubbing, etc. while I play. (2)

-	Depth of loop control, length of loop, sound quality. (1, 2 3)

-	To use in live performance as well as occasional recording.  (I
play fretless bass.)  Important factors in my consideration were
frequency response and sampling rate, extensive midi control capability,
variable feedback, versatile and intuitive function parameters, software
upgrades, inexpensive SIMM memory, and long loop time. (1, 2, 3)

-	Very flexible, deep machine, not just for looping. (2)

-	Because it's the best looping box. (4)

-	Loop feedback control, more realtime flexibility than JamMan.
(2, 5)

-	It is (reputedly) at the forefront of looping technology. (4)

Appendix III

Q9. What city and state are you in?
		 
				City Total		State Total
Birmingham		AL		1			1
Alhambra		CA		1		
Berkeley		CA		1			13
Chico			CA		1
Cotati			CA		1
Dublin			CA		1
Los Angeles		CA		1
Mount Hamilton	CA		1
Santa Cruz		CA		1
San Jose		CA		1
San Mateo		CA		1
San Francisco		CA		3
Simi Valley		CA		1
Bolder			CO		1			1
Washington		DC		2			2
Boca Raton		FL		1			1
Augusta		GA		1			1
Chicago		IL		1			1
Allston			MA		1			3
Boston			MA		2
Columbia 		MD		1			3
Silver Spring		MD		2
Ann Arbor		MI		1			3
Grand Rapids		MI		1
Shelby Twp		MI		1
Orange			NJ		1			2
Princeton		NJ		1
Brooklyn		NY		1			2
Ithaca			NY		1
Cleveland		OH		1			1
Corvallis		OR		1			2
Portland		OR		1
Austin			TX		1
San Antonio		TX		1
Houston 		TX		1
Glen Allen		VA		1
'blank'			Switzerland 	1			1
Eskilstuna		Sweden	1			1
Brisbane		Australia	1			1
Toronto		Canada		1			1
Cologne		Germany	1			1
Glasgow		Scotland	1			1
Tokyo			Japan		1			1


Appendix IV

Summary of Questionnaire Results


							   YES
NO		TOTAL 
	N	%	N	%	N	%
1. 	Have you ever seen an Echoplex DP?	26	54.2	22
45.8	48	100

2.	       Have you ever tried an Echoplex DP?	17	37.0
29	63.0	46	100

	2a.	Would you like to try an Echoplex DP?	25	86.2
4	13.8	29	100

3.	       Have you tried to find/looked for an EDP?	36
75.0	12	25.0	48	100

4.	       Do you currently own an EDP?		13	27.1
35	72.9	48	100

	4a.         How many?		AVERAGE:		1
13		

5.	       Do you currently own other looping tools?	40
85.1	7	14.9	47	100

	5a.	Please list the other Loopers you own? 		See
Appendix I

6.	       Do you want to buy an EDP?			36
75.0	9	25.0	48	100

7.	If one were available to you locally, 		25	58.1
18	41.9	43	100
would you buy an EDP (assume a 
retail price w/footpedal
	approximately = $700 +/- 10%)

8.	Why do you want to buy an EDP?			See Appendix II

9.	        What city and state are you in?
See Appendix III


					  	Devices
							N	%	
		Oberheim Echoplex DP	13	14.6			
		All Lexicon Total 		47	52.8

			All Digitech Total		11	12.4
			All Eventide			5	  5.6
		All Boss			2	  2.2
			All Other			11	12.4

---------------------------------------------------
			Total Devices			89	100.0




Appendix V

Echoplex Digital Pro Market Demand Questionnaire



Q1	Have you ever seen an Echoplex DP?			yes
no			

Q2	Have you ever tried an Echoplex DP? 			yes
no			
Q2a. 	Would you like to try an Echoplex DP?			yes
no			

Q3.	Have you tried to find / looked for an Echoplex DP?
yes	no			

Q4.	Do you currently own an Echoplex DP?			yes
no
Q4a.	How many?
	
Q5	Do you currently own other LOOPing tools?
yes	no
Q5a.     Please list the other Loopers you own	

	Looper			Quantity
	Jam Man			
	Boomerrang
	other? (list them!)

Q6.	Do you want to buy an Echoplex DP?			yes
no

Q7.	If one were available locally to you, 
would you buy an Echoplex DP tomorrow?			yes 	no
	(Assume retail price w/footpedal 
approximately = US$700  +/- 10%)

Q8;	Why do you want to buy an Echoplex DP?

Q9.	What City, State, and Country are you in?


Again, please send your replies ASAP to:  dkirkdorffer@exapps.com

I want to have all replies by Friday 12:00noon US East Coast Time.












Some Looping Devices and WWW information sources.


Oberheim Echoplex Digital Pro:
http://www.gibson.net/products/oberheim/ob2.html

Boomerang Phrase Sampler: http://www.boomerangmusic.com/

t.c. electronic 2290 Dynamic Delay:
http://www.tcelectronic.com/2290/2290.htm

Eventide Model H3500 Ultra-Harmonizer:
http://tide1.eventide.com/profaud/h3500bro.htm

Eventide GTR4000 Guitar Pro Ultra-Harmonizer:
http://tide1.eventide.com/profaud/gtr4000.htm




 

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